Building a business project Two Question

we are doing BUILD-A-BUSINESS PROJECT, can you help me two of these question , Now we are a subsidiary of NIKE

ETHICS
Do some research on your parent company – has it experienced any ethical issues or scandals? How will your company avoid the same kind of issues? How will you encourage ethical behavior in your company?
(Provide content here)

COMMUNICATIONS
How will you launch your company? How will you let the world know you are in business? A global webcast? Press releases? A live satellite broadcast around the world or just in the US? How about your employees? How will you communicate the launch of your new company to
them? Will you use traditional means of communicating (e.g. intranet, newsletters) or use social media (e.g.Twitter, Facebook)? Or something else?
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