SUBJECT: Marketing

TYPE: Other

PAGES: 1

DESCRIPTION:
Question 1 : Evaluate why using a combination of Porter’s generic strategies could be a failing strategy. (50 words) Q2 : How important do you think it is to assess the competition? (50 words) Q3 : What three main segmentation variables might be most appropriate to segment the market for a small legal practice organisation. (50 words) Q4 : Discuss the the product life cycle of the legal practice organiation, and what might this mean for your marketing mix (50 words) Q5 : Describe two situations (and the corresponding potential partner organisations) where legal practice organiation might profitably engage in a co-branding strategy. (50 words)