This part 1 of the Financial Analysis Project.
This spreadsheet contains financial ratios and growth rates for the most recent five-year period for the Kellogg Company. KelloggRatios.xlsx
Conduct a time-series analysis (i.e., compare the firm’s recent financial performance to its past) using the ratios provided. The ratios are grouped into categories. Comment on what each category is evaluating and how Kellogg has performed over time in that category. Also comment on your general impression of what the growth rates indicate.
Graphs often help in identifying trends when conducting a time-series analysis. Feel free to create graphs to support your observations. The information is already in a spreadsheet so graphing would be pretty simple to do.
Your report should be under 5 pages using 12 point font.