Individual Project – Taking “one” large company which focuses its strategy on consumer products (i.e.: Procter & Gamble, Unilever, LÓreal, Nivea, Carrefour, Pizza Hut, L´Occitane en Provence -YUM! Group-, Zara – Inditex Group-, etc.), the student will have to analyze the international marketing strategy the company uses when adjusting its products or services to the different international markets where it operates

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