Be substantive and clear, and use examples to reinforce your ideas:
You are considering expanding your line of equipment and apparel for high school athletic teams to include soccer teams. Based on research conducted by the marketing department, you estimate an increase in sales for your division of $150,000 per year for the first 2 years, and then $250,000 per year over the following 3 years. To manufacture the necessary equipment, you will need to invest in some new manufacturing equipment that you estimate will cost $300,000. You figure that you will be able to manufacture the equipment and apparel utilizing your existing manufacturing staff and will not need to hire additional workers.
After gathering the information, you arranged a meeting with the chief financial officer (CFO), Don Morgan. During the meeting, Don listened to your proposal, reviewed your information, and stated that he would need to do some additional calculations to see if the capital project would fit into the firm’s financial plan. Don used some terminology that you did not quite understand. For example, he mentioned the time value of money, the company’s cost of capital, market risk, weighted average cost of capital, and marginal cost of capital.
You walk back to the manufacturing plant in search of other division managers to find out what these terms mean. Discuss the following questions with the other managers (your classmates):